This CD-ROM (available in English and French) proposes resources for the educators training tomorrow’s marketing and communication professionals as well as for marketing and advertising trainers in the corporate field. It is not a “turnkey” teaching syllabus but a flexible, interactive tool which provides a synthesis of theoretical and methodological knowledge illustrated by numerous specific case studies.
In this regard, it offers all kinds of pedagogic resources – short presentations, campaign analyses, exercises, web links, bibliographies and more than 300 downloadable documents – to encourage students and communication experts to think about and involve themselves in one of the major issues facing society today.
The CD can be now accessed online on UNEP website here :
Client: United Nationas Environment Programme (UNEP-DTIE)
Format: Interactive Multimedia CD